If man can easily walk on the Moon, why he cannot cosily seat on Earth?

On 21st July 1969 Neil Armstrong is the first to step onto the lunar surface, taking “one small step for a man, one giant leap for mankind”. Six hundred million people all around the world follow Apollo 11 mission with bated breath, uncomfortably seating in front of their televisions.

In a small coffee bar in Rio Saliceto, in the middle of Reggio Emilia countryside, those black and white images describing craters, plateaus, mountain chains leave an impression on the mind of a person, among the colours and the perfumes of old Lambrusco vineyards.

They switch on a dream, a little provincial utopia intended to change the life of many people.

If man can easily walk on the Moon, why he cannot cosily seat on Earth?

That night this man asked himself this simple question, maybe weird. 384.400 km far from the place that was changing the History of Mankind… however the History of Mankind is based also on the stories of the people, with their distinctiveness, their qualities, their need of feeling well.

The man who travels around the Space can be the focus of his own spaces? This question becomes a challenge; this idea converts into a project. Four kilometres far from that bar, some weeks later, Sitmatic 1969 was born.

If Man easily walks on the Moon,
he could cosily seat on Earth.